When designing goals, the choice is: leap, fast follow, or try to catch up.  “Market-leading results” are the “leap” choice – they start with creating bold outcomes.

Sustainable organizations need to be able to realize bold new outcomes, beyond best-case scenario, that create a new benchmark of performance for the organization.  Not the past improved – generated by a STAND for the future.

People in organizations need an exciting compelling future to unleash their creativity and passion – that is the access to market-leading results.


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